EMPIRICAL CAPITAL. Brand Identity Design

How we saved a company from an identity crisis and transformed their failed rebrand into a successful, modern reset that restored the legacy brand's equity and trust.

Brand Design, Graphic Design, Luxury, Small Business Design, typographyChristy ThrasherNovember 30, 2022logo, logo system, logo development, logo design, sign, signage, Identity Design, brand identity, Brand Strategy

EMPIRICAL CAPITAL. Office Interior Design + Custom Signage

As the primary feature on a gallery wall, our bespoke design—a vintage map of Nashville printed in gold on luxurious Moore & Giles leather with antique brass characters and frame—is an alternative to your standard office logo signage.

Brand Design, Graphic Design, Luxury, Small Business Design, typography, Interior Design, SignageChristy ThrasherJune 20, 2022logo, logo system, logo development, logo design, sign, signage, Identity Design, brand identity, Brand Strategy, Concept Development, Art Direction

2Hands2Employ Volunteer Brandwork

Volunteer Brand Work for charity non-profit 2Hands2Employ. We met in 2019 and immediately identified an opportunity to clarify and more effectively communicate their brand purpose.