2Hands2Employ Volunteer Brandwork
We met non-profit 2Hands2Employ in 2019 and immediately identified an opportunity to clarify and more effectively communicate their brand purpose.
volunteer work including: BRAND image & identity. marketing COLLATERAL. DONOR CAMPAIGN MESSAGING. COPYWRITING. PHOTO/VIDEO + WEBSITE ART-DIRECTION. SOCIAL MEDIA STRATEGY, CALENDAR, POST design + MANAGEMENT.
Originally founded as an inner city community garden, their brand later pivoted to offer career training in the hospitality industry. But the website was a confusing mess that attempted to bridge both charitable efforts with a disjointed mash of logos and stories. They needed expert help.
We quickly drafted a cohesive aesthetic to unify the overall brand identity with more professionally styled typography and a nod to their roots with a garden-inspired color palette. The unpaid volunteer work of our copywriter added value, focusing and amplifying the brand’s messaging.
TEAMWORK + DREAMWORK
We sourced appropriately abstract, yet friendly images from the incredible gift that is Unsplash and recruited a network of volunteer photographers and videographers to build up the brand’s library of assets.
Huge thanks to volunteer partners:
Alex Melgosa
Peak15Photography
Frishberg Bros
and Henry Hawkins
