AUDAZZIO. Brand Design Development
IT COMES IN WAVES
Disruption occurs when innovation creates an entirely new way of getting something done. Cue: Audazzio. A revolutionary media technology that uses inaudible sound waves to connect.
Audazzio utilizes ultrasonic communications to deliver an entirely new marketing channel for advertisers, and a valuable new space for creative teams and content producers.
BACKGROUND
Brought on by Sports Sonar’s new investors including Comcast and Boomtown, CEO Danny Abelson recognized the transformative potential of this new technology, but that the existing company name and brand identity fell far short.
APPROACH
Thrasher Design Studio enthusiastically jumped on board to develop all aspects of the brand’s visual development, executing cohesive designs to power the brand’s relaunch.
DESIGN SERVICES
+ LOGO DESIGN
+ WEBSITE DESIGN
+ ANIMATION
+ COPYWRITING & TAGLINE
+ PHOTOGRAPHY ART DIRECTION
+ SALES COLLATERAL
+ UI/UX APP EXPERIENCE
Our goal with the design was simple—make it abstract. colorful, bold, and fun—with a nostalgic nod.
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Our logo + brand identity design for Audazzio was selected as an (end-of-the-year, best-of-the-year) award-winner—out of a staggering 14,000 entries worldwide—for GDUSA’s 59th Annual Showcase Design Awards.
It was an honor to partner with the entire team at Audazzio to create the overarching brand vision for this exciting new technology.
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