BRAND FOUNDATION + DESIGN

It was an honor to work with Spirit of Brazil Trade to develop the La Fondita brand from scratch.

Ricardo came to us with two flavors of a convenient beans-and-rice bowl he was developing and we quickly jumped on board and launched into every aspect of the brand development: positioning, strategy, copywriting, photography art-direction, brand identity design, packaging design, website development, and social media calendar planning and management.

The product initially tested well with its intended consumers of Latin heritage, but we also recognized its strong potential to appeal to college students and their dorm room microwaves. 

Stay tuned for on-campus fiestas and pop-up stalls where we plan to generate brand awareness with free food, fun merchandise, piñata prizes and the perfect social media photo-op to show off one’s best dance moves on TikTok in front of a festive backdrop.